MonthlyReport September 2026
Performance Insights | Bikanervala
- 53,752
- Instagram Views
- 14,892
- Accounts Reached
- 10,723
- Community Size
- 56
- Inbox Conversations
Inside this report
What we delivered
in September.
01 — Performance Snapshot
A festive first month.
September was BUZ's first month with Bikanervala. Built around Ganesh Chaturthi, the content delivered 53,752 Instagram views — three in four of them from people who don't yet follow the brand — reached 14,892 individual accounts, and turned the inbox into a steady source of leads, event invitations and creator conversations.
Instagram Views
53,752
All content — posts, reels and stories — over 30 days.
Increase: 75.9% from non-followersAccounts Reached
14,892
Individual accounts that viewed Bikanervala content.
Steady: First-month baselineContent Interactions
708
Likes, comments, shares, saves and reposts.
Highlight: Reels lead with 284Profile Visits
1,587
Plus 66 taps through to the bio link.
Increase: Content driving discoveryCommunity Size
10,723
Instagram followers on @bikanervala_uae.
Increase: +39 net followersInbox Conversations
56
Instagram DM threads active in the period.
Highlight: 9 labelled as leadsStory Mentions
12
Customers and creators tagging or resharing the brand.
Increase: Organic word of mouthContent Published
11
6 feed posts · 5 stories.
Steady: 10-day mourning pauseHow to read this report. Instagram figures are read from the native Instagram Insights dashboard over its rolling 30-day window, 31 August – 30 September 2026. Daily views peaked at the very start of that window (≈13K on 31 August) and posting was paused for 10 days during the mourning period. Inbox figures were counted from the Instagram inbox on 1 October 2026. September is the first month of the engagement, so it sets the baseline for month-on-month comparison from October. Facebook, TikTok and LinkedIn are not reported because access to those accounts was not provided in September, and no paid campaigns ran in the period.
02 — Highlights of the Month
Modaks, mithai
and Bappa's arrival.
September marked our first month working with Bikanervala. We began building the brand's social media presence around Ganesh Chaturthi, with content that brought the festive Modak Collection, the care behind its preparation, and the joy of sharing mithai with loved ones into focus. We also featured Bikanervala's festive hampers as a gifting option for the occasion.
During the month, 6 feed posts and 5 stories were published. Posting was then paused for 10 days in observance of the mourning period.
The 5 feed posts and 10 stories that were not shot or created will be carried forward to October.
Access to TikTok, Facebook and LinkedIn was not provided during September, so we could not begin publishing on those platforms.
Content Posted
6 + 5
6 feed posts and 5 stories live.
Content Created
10 + 5
10 feed posts and 5 stories produced.
Content Status
- Posted
- 6
- Approved
- 2
- In approval
- 1
Of the 10 feed posts created: 6 posted, 2 approved and pending posting, 1 awaiting approval on content.
Theme 01
The Modak Collection
Bappa's favourite, presented as the hero of the season.
Theme 02
Care in Every Preparation
"A little patience, a lot of care" — the craft behind the mithai.
Theme 03
The Joy of Sharing
Mithai as a moment shared with family and loved ones.
Theme 04
Festive Hampers
Gifting made easy for the Ganesh Chaturthi season.
Section 03: Instagram
The brand's home channel this month. 75.9% of September views came from accounts that don't yet follow Bikanervala — the festive content travelled well beyond the existing community.
- 10,723 followers
- 53.8K views
- 14.9K accounts reached
- 56 DMs
Overview of the Month — Instagram
Reaching
new audiences.
Views
53,752
Across posts, reels and stories.
Increase: 75.9% non-followersAccounts Reached
14,892
Individual accounts that saw the content.
Increase: Posts 9.4K · Reels 8.2KContent Interactions
708
Likes, comments, shares, saves and reposts.
Highlight: Reels 284 · Stories 177Total Followers
10,723
Community on @bikanervala_uae.
Increase: 0.4% since 30 AugustNet Followers
+39
After unfollows, across the 30-day window.
Profile Visits
1,587
Viewers who opened the full profile.
Bio Link Taps
66
Taps through to bikanervala.ae.
Feed Post Shares
55
45 of them on the top Modak reel.
Reels engaged, posts reached. Static posts reached the most accounts (9.4K, against 8.2K for Reels and 5.7K for stories), but Reels generated almost twice the interactions of posts — 284 against 147 — with a far larger share of that engagement coming from non-followers. With 1,587 profile visits from 14,892 accounts reached, roughly one in ten people who saw the content went on to open the full profile. These figures come from Instagram's own insights over its rolling 30-day window, 31 August – 30 September.
Audience Composition — Instagram
Who is actually watching.
A UAE-based, family-age audience: 61.8% of followers are in the UAE and 72.6% are aged 25–44 — the household decision-makers who buy sweets, hampers and catering for family occasions.
Gender
- Women
- 52.1%
- Men
- 47.9%
Age
- 13–17
- 0.3%
- 18–24
- 3.3%
- 25–34
- 30.4%
- 35–44
- 42.2%
- 45–54
- 17.0%
- 55–64
- 5.0%
- 65+
- 1.8%
Percentages are reported exactly as Instagram gives them and are not re-based. Top countries: UAE 61.8% · India 27.0% · Pakistan 2.1% · UK 1.3% · US 1.0%. Followers are most active 6–9 PM on Mondays, Tuesdays and Thursdays. With 27% of followers in India, October content and paid support should lean into UAE targeting and be scheduled for that evening window.
Top Performing Content — Instagram
"Bappa's favourites have arrived!"
Why it worked
A 28-second reel unboxing the Modak Collection beside a Ganesha idol — festive, tactile and instantly recognisable. It was the month's most-viewed and most-shared piece by a wide margin, 3,391 views — roughly three times the next strongest post — and the top driver of new follows.
It was found well beyond the feed: 27.9% of views came from the Reels tab and 16.5% from Search — people actively looking for Ganesh Chaturthi sweets. With a 56.8% skip rate, a faster opening hook is the main lever for the next reel.
- 3,391
- Views
- 2,382
- Viewers
- 71
- Likes
- 45
- Shares
Snapshot of the DMs Received — Instagram
56
Total DMs
9
Leads Identified
The inbox is already working as a business channel. Alongside 9 conversations Instagram auto-labelled as leads, it brought an invitation to take a stall at the Al Noor Family Fun Fair (17 January 2027, 5,000+ corporate partners and families), a Bharat Mahotsav pitch deck, 12 story mentions from customers and creators, and customer feedback asking for an easier-to-open thali box — passed on to Bikanervala for review. 22 threads are still sitting in Requests awaiting a reply. Counted from the Instagram inbox on 1 October 2026; categories are based on Meta's lead labels and the visible message previews.
- 24
- Creator & Community Chats
- 12
- Story Mentions
- 9
- Brand & Event Approaches
- 22
- Open Requests
04 — The Way Forward
October 2026:
ready for Diwali.
With the Ganesh Chaturthi baseline set, October focuses on the biggest sweets season of the year — while widening Bikanervala's appeal to the broader UAE audience.
-
Plan ahead for Diwali
Finalise the content calendar, shoot requirements and approvals early so festive content is ready to publish throughout the season.
-
Broaden the content appeal
Create content that feels welcoming and relevant to the wider UAE audience, while continuing to celebrate Bikanervala's Indian heritage.
-
Make the page more engaging
Introduce more relatable, interactive and UGC-style content to encourage participation and improve reach and engagement.
-
Build consistent paid support
Run a monthly paid media plan to give key content and campaigns a steady push, rather than relying on occasional boosts.
-
Refresh the brand strategy
Align the content direction with Bikanervala's vision of becoming a brand for the wider UAE audience, with clearer messaging, content themes and a consistent approach across platforms.
05 — September Deliverables Status
Everything we shipped.
-
Social Media Feed Posts
- 6 feed posts were posted
- A total of 10 pieces of content were created
- 5 pieces carried forward to next month
Status: 6 Live
-
Social Media Story Posts
- 5 stories were posted
- 10 stories carried forward to next month
Status: 5 Live
-
Monthly Photoshoot
Completed two full days of production, building the visual library for the festive months ahead.
Status: Completed — 2 Days Shoot
-
Digital Marketing
The AED 3,000 budget was approved via WhatsApp; formal confirmation by email is still pending.
Status: Awaiting Email Confirmation
-
Platform Access
Access to TikTok, Facebook and LinkedIn was not provided in September, so publishing on those channels has not yet started.
Status: Awaiting Access
Let's keep the momentum
LET'S
CONNECT!
- Address 205, Sama Tower
Sheikh Zayed Road, Dubai - Phone (+971) 04 358 9789
- Email INFO@IBUZ.AE
- Web www.ibuz.ae
Bikanervala · Monthly Performance Report · September 2026